Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.... Being perhaps the most important part of your digital marketing efforts, Content Marketing is still highly undervalued. You often hear the phrase ”content is king” but this phrase is meaningless without some concrete advice attached to it. Awesome + content = brandbuilding With our content marketing strategy, we create such brilliant content that people actually are willing to relate to our brand in a whole new way. When we provide value to people through our content we strengthen our brand and increase the chance that readers will convert into customers in the future. Today, we’ll give away our secrets. In this case study, we’ll walk you through our recent SEO campaign and show you how we managed t...
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